Larry Drebes, CEO of Janrain, founded the company in 2005 to address the challenge of managing user identity on the Internet. In its early days, Janrain drove the development of the majority of the open source OpenID protocol libraries that continue to be used today by organizations such as Google and Yahoo, and was a founding member of the OpenID Foundation, a non-profit governance organization for the industry.
Prior to Janrain, Larry was a co-founder of Silicon Valley start-ups Desktop.com, a web-based service, and Four11 Corporation. At Four11 Corporation, Larry led the development of its RocketMail product, one of the first Internet based email systems. Four11 was acquired by Yahoo in 1997 and its RocketMail product became YahooMail.
Earlier in his career, Larry did software development for Raynet, McDonnell Douglas and A.G. Edwards.
Marketers historically have paid close attention to site traffic, time on
site and page view metrics. Success on today's Internet, the social web, is
not guaranteed by any of these numbers. The game has shifted, and most savvy
marketers are waking up to the fact that new key performance indicators are
more relevant:
Quality of site traffic takes precedence over quantity of site traffic
Interactions on your site are far more important than just time on site
Sharing content from your site leads to effective word of mouth marketing,
unlike passive page views
The critical foundation underlying these new success metrics is knowledge of
your users.
Create a Compelling Reason to Register - The "Give to Get" Paradigm
This give-to-get scenario is a catalyst that prompts and ensures successful
user registration because the user perceives the benefits of membership to be
wort... (more)
Larry Drebes, CEO of Janrain, founded the company in 2005 to address the challenge of managing user identity on the Internet. In its early days, Janrain drove the development of the majority of the open source OpenID protocol libraries that continue to be used today by organizations such as Google and Yahoo, and was a founding member of the OpenID Foundation, a non-profit governance organization for the industry. 
Scott Sellers
David M. Adler
Anthony Franco
Daniel Morris
Wayne Walls
Niki Acosta
Jereme Hancock
Oren Michels
Marvin Wheeler
Douglas Kim
Ken Guiberson
