Larry Drebes

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Marketers historically have paid close attention to site traffic, time on site and page view metrics. Success on today's Internet, the social web, is not guaranteed by any of these numbers. The game has shifted, and most savvy marketers are waking up to the fact that new key performance indicators are more relevant: Quality of site traffic takes precedence over quantity of site traffic Interactions on your site are far more important than just time on site Sharing content from your site leads to effective word of mouth marketing, unlike passive page views The critical foundation underlying these new success metrics is knowledge of your users. Create a Compelling Reason to Register - The "Give to Get" Paradigm This give-to-get scenario is a catalyst that prompts and ensures successful user registration because the user perceives the benefits of membership to be wort... (more)